A friend recently asked me "We all periodically do this LinkedIn stuff – but what’s it actually for?" Linking up with past colleagues and friends has some value, making yourself available to the advances of recruitment agencies may or may not interest you. But is that it?
However I’m increasingly seeing people use LinkedIn as a way to generate new leads – primarily by creating and joining LinkedIn Groups and developing a profile for your "personal brand" by answering and asking questions within those groups. There’s a good article on this by Prashant Kaw over on the Hubspot blog
If you want to keep tabs on the conversations within the groups without having to remember to go to LinkedIn you can have an email delivered to you on a regular basis with a summary of the most recent topics being discussed in the groups. Unfortunately there’s rather too much of the "Fabulous marketer seeks work in the Des Moines area" type in many of the groups but there are some useful connections to be made here.
Which LinkedIn Groups do you find the most valuable as a B2B Marketer? What have been your experiences?