Tag Archives: Technology

Thoughts on B2B Marketing InTech 2016

Last week I had the privilege of chairing the B2B Marketing InTech conference at the Brewery in London. The agenda featured some great brands (Cisco, Oracle, Aruba amongst others) with some great content. My overwhelming sense was that B2B Marketers are becoming a little more cynical about chasing the latest shiny software application and instead are starting to think about how it might impact their customer and prospect relationships, or improve the engagement of sales teams. There was a lot of discussion about the challenges of moving the needle on the company culture, and how we embed some of these best practices around social selling etc. More