Tag Archives: predictive analytics

Ready for Prescriptive Analytics? (A: Probably Not!)

Yesterday I joined a webinar hosted by Laura Ramos of Forrester Research in conjunction with Idio on the topic of Predictive Analytics. Predictive Analytics is not a particularly new term – I first bumped into it several years ago with a case study where the social media analysis tools were being used to predict the outbreak of ‘flu epidemics across the US (turns out that before people retire their sick bed the last thing they do is to tweet their friends to tell them all that they’re feeling a bit snotty). The business benefit of this was that the analysis allowed you to predict an outbreak several days before people made an appointment with their doctor. For a drugs company or a medical supplies company that could provide vital intelligence to ensure that supplies were prioritised to the most-needed locations.
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