Tag Archives: planning

Well I guess you COULD automate your marketing….

… But would you really want to?

This was the question I tried to address in a 45 minute webinar for BrightTalk yesterday as part of their Campaign Automation online summit. The proposition was pretty straightforward: before you start to Automate your marketing, you better be pretty clear about what the purpose of your marketing actually is. There’s no escape from this – no tool is going to do the thinking for you (at least, not until IBM’s Watson computer joins the marketing team), or make your content interesting and engaging.

Lessons from the (Marketing) Garden: Make a Plan!

Over the Christmas break, in between the sprouts and mince pies, I started to think about my vegetable plot at the bottom of my garden. Those who know me well will know that I’m a keen gardener – I say keen rather than good, since I garden with more enthusiasm than competence!

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