Tag Archives: planning

Well I guess you COULD automate your marketing….

… But would you really want to?

This was the question I tried to address in a 45 minute webinar for BrightTalk yesterday as part of their Campaign Automation online summit. The proposition was pretty straightforward: before you start to Automate your marketing, you better be pretty clear about what the purpose of your marketing actually is. There’s no escape from this – no tool is going to do the thinking ¬†for you (at least, not until IBM’s Watson computer joins the marketing team), or make your content interesting and engaging.

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Lessons from the (Marketing) Garden: Make a Plan!

Over the Christmas break, in between the sprouts and mince pies, I started to think about my vegetable plot at the bottom of my garden. Those who know me well will know that I’m a keen gardener – I say keen rather than good, since I garden with more enthusiasm than competence!

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