- They want a career that allows them to do interesting work
- Money is important, but so too is flexibility and bonus potential
- When looking at a potential employer the opportunity to develop is the most crucial factor
- They value a coaching style of leadership
- They expect email to be the dominant style of communications for the foreseeable future
I love it when you stumble across something you created a few years ago and, upon re-reading, decide that it still holds up.
… But would you really want to?
This was the question I tried to address in a 45 minute webinar for BrightTalk yesterday as part of their Campaign Automation online summit. The proposition was pretty straightforward: before you start to Automate your marketing, you better be pretty clear about what the purpose of your marketing actually is. There’s no escape from this – no tool is going to do the thinking for you (at least, not until IBM’s Watson computer joins the marketing team), or make your content interesting and engaging.
I was delighted today to read a release from my ex-employer that they have just signed a 5 year deal with the Rugby Football Union (RFU) to be their official Analytics Partner. Among other things, this extends the types of data-rich viewer experience that has been pioneered on the Wimbledon.com website with IBM Slamtracker to the Rugby Fan (via IBM TryTracker).
Following from my last post I wanted to share with you the setup I use for getting work done. Of course it’s based on GTD and follows a couple of principles:
“I’m terrible at todo lists. I write things down in a notebook but nothing ever happens with my notes…”
“When I’m juggling lots of things at work I sleep badly…”
“I have hundreds of emails in my inbox. I’ve no real idea of what lies in there, but if it’s important they’ll come back…”
“I have my best ideas in the most inconvenient places, at the most inconvenient times…”
“I spend too much energy thinking about today’s challenge and have little energy left to think about the things that really matter to me…”
“When work is really busy I forget to pick up the milk…”