Last week I attended the annual conference organised by The Marketing Centre. One of the guest speakers in an inspiring day was John Blakey, UK Chair of Vistage. His talk started by exploring how business leaders have lost their positions of trust (think Sepp Blatter of FIFA, Tony Hayward of BP, Martin Winterkorn of VW) and then moved on to discussing how we might regain that trust again.
What are the attributes of a good marketing leader today? I’ve been giving this a little thought recently – marketing is being asked to contribute more than ever before to the business (a great opportunity), is having to deal with an unprecedented amount of change driven by a number of factors, and strategic choices are having to be made on what to change first and what to ignore.