I love it when you stumble across something you created a few years ago and, upon re-reading, decide that it still holds up.
… But would you really want to?
This was the question I tried to address in a 45 minute webinar for BrightTalk yesterday as part of their Campaign Automation online summit. The proposition was pretty straightforward: before you start to Automate your marketing, you better be pretty clear about what the purpose of your marketing actually is. There’s no escape from this – no tool is going to do the thinking for you (at least, not until IBM’s Watson computer joins the marketing team), or make your content interesting and engaging.