Why do I love B2B Marketing? That’s the question that was recently posed by those nice people at the BMC. Here’s my off the cuff response:
Our profession is maturing. It feels to me that we’re starting to break through and be taken seriously. We’re talking much more about revenue, customers, contribution, systems, gaps – and rather less about clicks and widgets. And we’re talking to more people outside our own marketing team. That’s got to be good news.