I was delighted today to read a release from my ex-employer that they have just signed a 5 year deal with the Rugby Football Union (RFU) to be their official Analytics Partner. Among other things, this extends the types of data-rich viewer experience that has been pioneered on the Wimbledon.com website with IBM Slamtracker to the Rugby Fan (via IBM TryTracker).
Clients and Agencies are different animals (excuse the pun)!. In a sense it’s a little like Sales and Marketing – they are not used to walking in each others shoes. This general misunderstanding of what clients expect (or hope for) when they meet an agency results in significant opportunities to create additional revenue being left on the table