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TRANSFORMATION PLANNING

Many marketing teams are so focused on executing tactics that they take very little time to think about how they might do things better. As a result marketing becomes stuck in a rut, continuing to adopt the same approaches even when they are no longer yielding the results required. We know things need to change, but where do we start? Our list of things to fix can seem overwhelming at first.

The first challenge is to get clarity on where you’re trying to get to. Only then can you start to identify the gaps that need to be bridged and the order in which they need to be addressed. Our structured approach helps you build a step-wise plan that addresses the areas where you can make greatest impact along with the various elements of stakeholder engagement that also need to be tackled.

Our systematic approach ensures that the key areas of opportunity and challenge are identified and plans can be put in place to mitigate risks. Our practitioner experience ensures that this is more than an academic exercise – we have been in your shoes and can help you navigate the course ahead.

Our Marketing Transformation Roadmap

No two engagements are the same, and we will tailor our approach according to your needs. Within the area of strategic planning some of the areas we commonly explore include:

Where Are We Now?

      • Business performance
      • Marketing skills assessment
      • Marketing process assessment
      • Organisation and Culture

Where Are We Going?

  • Transformation vision (customer and internal view)
  • Value Proposition
  • Quantified business impact

How Will We Get There?

  • Marketing philosophy
  • Marketing processes
  • Marketing Technology
  • Organisational Design & Resourcing
  • Sales Alignment
  • Technology integration
  • Internal Communications
  • Stakeholder engagement
  • Investment case planning

How Will We Know We’ve Arrived?

  • Key Performance Indicators
  • Measurement dashboards
  • Management systems

 
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