Privacy Policy Purple Salix

Purple Salix Privacy Policy

Last Updated: May 24th 2018

PURPLE SALIX LTD is committed to protecting your privacy. PURPLE SALIX LTD complies with the principles of the General Data Protection Regulation (GDPR) (EU May 25th 2018), and the Privacy and Electronic Communications Regulations 2003, as amended 2011. This policy sets out how we will treat your personal information.

You can visit most pages on our site without giving us any information about yourself. But sometimes we do need information to provide services that you request, and this privacy statement explains data collection and use in those situations.

We believe that we have a “legitimate business interest” to collect and use this information. This privacy statement only applies to (and related subdomains); it does not apply to other online or offline PURPLE SALIX LTD sites, products or services. Please read the complete PURPLE SALIX LTD privacy statement.

Collection of your Personal Information

We will ask you when we need information that personally identifies you (personal information) or information that allows us to contact you. Generally, this information is requested when you are requesting a piece of marketing collateral from PURPLE SALIX LTD.

Personal information collected by  often is limited to e-mail address, telephone number, company and location, but may include other information when needed to provide a service you requested. For example: If you choose a service or transaction that requires payment, we will request personal information necessary for billing and/or shipping, such as: name, address, telephone number, and credit card number. This information may include: your IP address, browser type, operating system, domain name, access times and referring Web site addresses. PURPLE SALIX LTD also collects information about which pages our customers visit within This site visitation data is identified only by a unique ID number, and it is never linked with personal information unless a user consents as described below.

Use of your Personal Information

We use your personal information for the following purposes:

  1. To ensure our site is relevant to your needs.
  2. To help us create and publish content most relevant to you.
  3. To alert you to special offers, updated information and other new services from PURPLE SALIX LTD, if you so request.

We believe we have a “Legitimate Interest” to keep you informed via email with what we think is relevant information on our products and services. However we will always provide a link in such communications for you to Opt Out of future mailings. We use this as the lawful basis for processing your personal data in the following scenarios:

  • You are (or have been) a customer of PURPLE SALIX LTD, or
  • You have an existing relationship with PURPLE SALIX LTD, or
  • We believe you will find our messaging relevant as a result of your job title and/or the industry that you work in, and you are not any of the following employment categories – sole traders , partnerships, unincorporated trusts, partnerships and foundations and their staff members.

In all other cases PURPLE SALIX LTD will only keep you informed via email if you choose to Opt In to our marketing communications. Once again, you can opt out at any time.

We occasionally hire other companies to provide limited services on our behalf, including packaging, mailing and delivering purchases, answering customer questions about products or services, sending postal mail and processing event registration. We will only provide those companies the information they need to deliver the service, and they are prohibited from using that information for any other purpose.

We occasionally hire other companies to provide limited services on our behalf, including packaging, mailing and delivering purchases, answering customer questions about products or services, sending postal mail and processing event registration. We will only provide those companies the information they need to deliver the service, and they are prohibited from using that information for any other purpose.

PURPLE SALIX LTD may disclose your personal information if required to do so by law or in the good-faith belief that such action is necessary to:

  1. conform to the edicts of the law or comply with legal process served on PURPLE SALIX LTD or the site;
  2. protect and defend the rights or property of PURPLE SALIX LTD and its family of Web sites, or
  3. act in urgent circumstances to protect the personal safety of PURPLE SALIX LTD employees, users of PURPLE SALIX LTD products or services, or members of the public. Your information may be stored and processed in the United Kingdom or any other country in which PURPLE SALIX LTD or its affiliates, subsidiaries or agents maintain facilities, and by using this site, you consent to any such transfer of information outside of your country. PURPLE SALIX LTD abides by the safe harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of data from the European Union.

Third Parties which have access to the data collected

PURPLE SALIX LTD works with several Third Parties to provide the service the Data Subject receives. In all cases there is either an explicit contract in place between PURPLE SALIX LTD and the Third Party, Terms and Conditions or another legally binding relationship.

The data will likely be shared with:

  • Alphabet Inc (Google) – a suite of Google Tools is used by PURPLE SALIX LTD.
  • Hubspot Inc – a suite of CRM and Marketing Automation software used by PURPLE SALIX LTD
  • The Rocket Science Group LLC (MailChimp) – used by PURPLE SALIX LTD to send email marketing campaigns and host web forms.
  • AgileCRM Inc (AgileCRM) – used by PURPLE SALIX LTD to send email messages and to act as the main CRM.
  • li – A news curation service that is used to create the weekly online newspaper from PURPLE SALIX LIMITED – the Purple Patch
  • Mobile phones – our staff may enter your contact details into their phones for the purpose maintaining easy contact with you.

PURPLE SALIX LTD does not share your data with any Third Parties for marketing purposes unless the Data Subject has explicitly opted in.

Control of your Personal Information

When you register, or otherwise give us personal information, PURPLE SALIX LTD will not share that information with third parties without your permission, other than for the limited exceptions already listed. It will only be used for the purposes stated above.

PURPLE SALIX LTD may send out periodic e-mails informing you of technical service or security issues related to a product or service you requested, or confirming you requested a product or service. You will not be able to choose to unsubscribe to these mailings, as they are considered an essential part of the service you have chosen.

Access to your Personal Information

We will provide you with the means to ensure that your personal information is correct and current. We do this via our email preference centre which can be found at

Security of your Personal Information

PURPLE SALIX LTD is committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use or disclosure. For example, we store the personal information you provide in computer servers with limited access that are located in controlled facilities. When we transmit sensitive information (such as a credit card number) over the internet, we protect it through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Use of Cookies

PURPLE SALIX LTD can largely operate without the use of third party cookies. However, in many cases third party cookies improve the website experience.

PURPLE SALIX LTD will not add social sharing buttons to the page unless the Data Subject has explicitly opted in to social cookies.

PURPLE SALIX LTD will not include any tracking systems unless the Data Subject has explicitly opted in to tracking cookies.

PURPLE SALIX LTD will allow Google Analytics to operate on this website in order to provide necessary anonymous analytical data. This may result in a small amount of Personally Identifiable Information being collected but this is only used as statistics and not for identification purposes.

When someone visits the site, a cookie is placed on the customer`s machine (if the customer accepts cookies) or is read if the customer has visited the site previously. One use of cookies is to assist in the collection of the site visitation statistics described above. We also use cookies to collect information on which newsletter links are clicked by customers. This information is used to ensure we are sending information customers want to read. It is collected in aggregate form and never linked with your personal information. Web beacons, also known as clear gif technology, or action tags, may be used to assist in delivering the cookie on our site. This technology tells us how many visitors clicked on key elements such as links or facilities on a www.purplesalix.comweb page. We do not use this technology to access your personally identifiable information on; it is a tool we use to compile aggregated statistics about web site usage. We may share aggregated site statistics with partner companies but do not allow other companies to place clear gifs on our sites. If you choose to not have your browser accept cookies from the web site, you will be able to view the text on the screens, however you will not experience a personalized visit nor will you be able to subscribe to the service offerings on the site.

Enforcement of this Privacy Statement

If you have questions regarding this statement, you should first contact PURPLE SALIX LTD by e-mail. If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily addressed, you should then contact TRUSTe at their Web site, TRUSTe will serve as a liaison with PURPLE SALIX LTD to resolve your concerns.

Changes to this Statement

PURPLE SALIX LTD will occasionally update this privacy statement. When we do, we will also revise the “last updated” date at the top of the privacy statement. For material changes to this statement, PURPLE SALIX LTD will notify you by placing prominent notice on the Web site.

Contact Information

PURPLE SALIX LTD welcomes your comments regarding this privacy statement, please contact us.