Reading Brian Carroll’s blog this morning I see an interesting debate coming up later in the month. What’s most effective when maintaining and developing relationships with clients – email, telephone, face-to-face?
I often wonder about this one myself: is the telephone too intrusive when someone’s only downloaded a whitepaper? Is it really a question of the tone used? does email force us to be too structured and miss other clues? Can we afford face-to-face for developing relationships? Do our sales colleagues have the skill or motivation to develop relationships rather than close deals?
Will be interesting to see the arguments from 4 distinguished bloggers…